Hayley Catt
Marketing & Communications Leader

Digital Marketing & Communications Leader with nearly 20 years of experience blending creativity with data-driven strategy to deliver campaigns that engage audiences and strengthen brand positioning. Skilled in content strategy, social media management, SEO, digital advertising, email marketing, and storytelling. Recognized for leading teams, developing scalable processes, and aligning communications with organizational goals to drive growth and impact.

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EXPERIENCE

Marketing Consultant
Independent Contractor | 2015 - Present

  • Help clients establish visual identities, content strategies, and brand positioning across platforms.

  • Develop and execute targeted digital advertising and social media campaigns aligned to audience insights.

  • Design graphics, manage multi-channel content, and align messaging.

  • Deliver measurable improvements in engagement, donor communications, and brand awareness for nonprofit and corporate clients.

  • Clients include: Sony Pictures, The Kendrick Brothers, 70x7 Path to Forgiveness, Fund the Nations, Refresh Conference, Sherwood Pictures, Iesodo Animated Series, The Full Circle, City of Refuge Atlanta, The Drop Box Film, Author Lauren Hankins, Discovery Ministries, and more!

Digital Content Strategist
North American Mission Board, Send Relief, & Send Network| 2014 - 2024
Missions, Church Planting, and Community Engagement Nonprofits

  • Transitioned from agency-managed accounts to hiring a high-performing in-house team of 5+ specialists.

  • Developed and executed paid + organic social campaigns, driving a 95% increase in followers and higher engagement across platforms.

  • Generated 48% of website traffic for a $74.7M annual fundraising campaign.

  • Developed editorial calendars and analytics workflows to improve ROI and team efficiency.

  • Managed cross-channel campaigns for mission-driven initiatives across multiple brands.

Storyteller
International Mission Board| January - December 2013
Missions and Community Engagement Nonprofit

  • Created award-winning multimedia campaigns across Sub-Saharan Africa, driving engagement and impact.

  • Partnered with local ministries and nonprofit organizations in Johannesburg, South Africa, to support youth education, pediatric AIDS hospice homes, and community outreach programs.

Advertising Associate
Sherwood Church & Sherwood Pictures | 2007-2012

  • Designed sermon series artwork, large-format signage, and multi-channel marketing assets to support church-wide campaigns.

  • Led website content, social media, and digital strategy, maintaining brand consistency across platforms.

  • Produced event and promotional photography for use in campaigns, publications, and advertising.

  • Served as on-set photographer, website coordinator, and assistant to the Director for Sherwood Pictures.

Photopass Photographer
Walt Disney World Resort | 2006-2007

  • Served as a Seasonal Photopass Photographer at Walt Disney World Resort, creating memorable guest experiences through photography and storytelling.

  • Photographed guests with iconic performers, characters, and landmarks across the parks.

  • Gained firsthand Cast Member experience, embracing Disney’s values of excellence, collaboration, adaptability, attention to detail, and creating memorable guest experiences.

Education

University of Mobile

B.S. in Communications, 2006

Graduated Magna Cum Laude, completing one semester early, with a Bachelor of Science in Communications, specializing in Journalism, and a Minor in Christian Studies

Hard Skills

  • Marketing Strategy Development

  • Brand Strategy & Positioning

  • Integrated Campaign Planning

  • Multi-Channel Marketing

  • Digital Marketing Strategy

  • Audience Segmentation & Targeting

  • Editorial Calendar Development

  • Messaging Frameworks

  • Go-to-Market Strategy

Marketing & Strategy

  • Copywriting & Content Development

  • Graphic Design for Digital Marketing

  • Video Concepting & Direction

  • Storytelling & Narrative Development

  • Campaign Creative Direction

Content & Creative Production

  • Marketing Analytics & Reporting

  • KPI Development & Tracking

  • Performance Optimization

  • A/B Testing

  • Audience Insights & Trend Analysis

Data, Analytics & Performance

  • Social Media Strategy & Management

  • Content Strategy

  • Community Management

  • Organic Social Growth

  • Influencer & Partner Collaboration

  • Paid Social Media Campaigns

  • Social Media Analytics & Optimization

  • Public Relations

Digital & Social Media

  • Marketing Project Management

  • Workflow & Process Development

  • Cross-Functional Collaboration

  • Marketing Operations Systems

  • Task & Resource Management

  • Agile Marketing Workflows

Marketing Operations & Project Management

  • Project Management Systems like ClickUp, Monday.com, Workfront, Trello, BaseCamp

  • Adobe Creative Suite (Photoshop, Illustrator), Canva

  • Social Media Management Platforms (Later, Sprout Social, Metricool)

  • Email Marketing Platforms (Mailchimp, Active Campaign)

  • Content Management Systems (SquareSpace, WIX, WordPress)

  • Facebook / Meta Business Suite

  • Google Workspace (Docs, Sheets, Slides)

  • Microsoft Office (Word, Excel, PowerPoint)

Platforms & Tools

Soft Skills

Creative Problem Solving

Data-Driven Decisions

Storytelling

Critical Thinking

Accountability

Stakeholder Communication

Strategic Thinking

Attention to Detail

Change Management

Trustworthiness

Analytical Mindset

Decision Making

Systems Thinking

Process Improvement

Clarity in Communication

Coaching Skills

Data Interpretation

Cross-Functional Collaboration

Message Simplification

Time Management

Let’s Work Together