Hayley Catt
Senior Marketing Professional
Passionate marketing leader blending creativity with data-driven strategy to craft campaigns that tell compelling stories, engage target audiences, and drive measurable results. Nearly two decades of experience in marketing, with expertise in strategy, team leadership, social media, content development, copy editing, graphic design, digital advertising, user experience, and process management.
Independent Contractor
Marketing Consultant, 2015-Present
Specialize in creating visual identities and managing brand presence across platforms. Develop and execute marketing strategies, design graphics, manage social media, and more, all tailored to elevate my clients' brands and engage target audiences.
Clients include Sony Pictures, The Kendrick Brothers, 70x7 Path to Forgiveness, Fund the Nations, Refresh Conference, Sherwood Pictures, Iesodo Animated Series, City of Refuge Atlanta, The Drop Box Film, Author Lauren Hankins, Discovery Ministries, and more!
Skills: Social Media Management and Strategy, Branding and Identity, Graphic Design, Customer Satisfaction, Creativity in both Digital and Print Designs, Adaptability, Project Management, Proactivity, Resourcefulness, Photography, Time Management
Counselors Travel
Independent Travel Agent, 2014 - Present
Plan and book personalized vacations to a wide range of destinations. Manage every detail to ensure seamless, stress-free travel experiences tailored to each client’s needs.
Certifications include:
Authorized Disney Vacation Planner
Certified Universal Travel Agent
Norwegian Cruise Line Associate Agent
Skills: Customer Service, Attention to Detail, High Level of Accuracy, Advertising, Travel Planning, Customer Satisfaction, Project Management
North American Mission Board / Send Relief
Relief and Community Engagement Nonprofit
Digital Content Strategist, 2014-2024
Led digital strategy for a multi-brand nonprofit, transitioning from agency-managed accounts to a high-performing in-house team. Hired and managed 5+ specialists. Developed and executed paid and organic campaigns, resulting in a 95% increase in followers and higher engagement across platforms. Drove 48% of all website traffic for a $74.7M annual offering campaign. Initially served as a graphic designer and photography manager, contributing to the brand’s visual identity and consistency.
Skills:
Marketing: Marketing Strategy, Branding & Identity, Public Relations, Crisis Communications, Marketing Event Planning, Customer Satisfaction
Leadership: Team Leadership, Business Process Improvement, Budget Management, Hiring and Onboarding, Adaptable Processes, Effective Communication
Content: Social Media Management, Content Strategy, Reporting and Analytics, Graphic Design, Copy Editing, Paid Advertising, Photography Management, Photo Editing, Live Event Coverage, Audience Identification and Engagement
International Mission Board
Missions and Community Engagement Nonprofit
Storyteller, January - December 2013
Served in Johannesburg, South Africa, as an award-winning content creator for Sub-Saharan Africa. Managed social media strategy, wrote stories from the field, and produced photography and graphics to support international missions.
Skills: Teamwork, Content Creation, Copy Editing, Interpersonal Communication, Ministry Development, Missional Living, Teachability, Flexibility
Sherwood Church & Sherwood Pictures
Advertising Associate, 2007-2012
Designed all visual assets for sermon series, church communications, and events. Managed website content and digital strategy. Served as on-set photographer and assistant to the Director for Sherwood Pictures, supporting national marketing efforts and production logistics.
Skills: Advertising, Graphic Design, Photography, Proactivity, Print Layouts, Email Communications, Website Management, Event Promotion and Coverage
Walt Disney World Resort
Seasonal PhotoPass Photographer, 2006-2007
Captured magical moments for thousands of guests across Walt Disney World’s parks using professional DSLR equipment. Delivered exceptional guest service in a fast-paced, high-volume environment while upholding Disney’s standards of storytelling, safety, and show. Trained in character interactions, crowd engagement, and memory making through visual storytelling.
Skills: Photography, Excellence, Collaboration, Adaptability, Attention to Detail, Customer Service, Creating Memorable Experiences.
EDUCATION
Bachelor of Science in Communications
University of Mobile, AL, 2003-2006
Graduated Magna Cum Laude, completing one semester early, with a Bachelor of Science in Communications, specializing in Journalism, and a Minor in Christian Studies
SOFTWARE
Design:
Adobe Creative Suite: Photoshop, Illustrator
Canva
Social Media:
Meta Business Manager
Sprout Social
Later Social
Instagram
Facebook
X
TikTok
CapCut
Collaboration:
Microsoft Office: Word, Outlook, Teams, Excel, Powerpoint
Google Suite: Docs, Sheets, Tables, Slides
Web:
Squarespace
WIX
Wordpress