Led the social media strategy for the Annie Armstrong Easter Offering Campaign, resulting In record-breaking success every year.

Campaign Brief

Write and execute Meta traffic and conversion ads for fundraising campaigns, events, film releases, resources, podcasts, and follower growth.

Coordinated live event social media coverage, including photography, videography, graphics, content gathering, online engagement, and producing evergreen content for future use. Attendee #s ranged from a small meeting of 20 to a crusade for 38,000.

Provided photography direction, image curation, photo editing, and layout collaboration for On Mission Magazine.

Led the development of a cohesive email newsletter strategy for 70x7 Path to Forgiveness as part of their rebranding initiative, which I also led. I wrote, designed, and scheduled emails to engage donors, share impact stories, and highlight program updates, resulting in a 47% open rate, well above the industry average.

Finalized all Send Relief social media communications during crises, conveying response efforts related to natural disasters, clean water, war, hunger, and other emergencies.

Helped launch the book, Big Boned, by Lauren Hankins with a full social media strategy. Planned content, filmed and edited Reels and TikToks, and designed graphics to connect with readers and drive sales.

Project Brief

Still photographer, website coordinator, and assistant to the Director for Fireproof and Courageous.

Planned and launched the #FueledbyAnnie social media campaign to showcase how gifts to the Annie Armstrong Easter Offering fund missionaries and to encourage funded missionaries to participate in the campaign.

Developed and executed a paid ad campaign for the release of the new Christmas film, Festival of Trees. The campaign included geotargeted and interest-based traffic strategies, which not only met but exceeded the client’s goals.

Learn More About the Film

Collaborated with another writer to produce a Foster Care Awareness Month article, drawing from my experiences and the mission of Send Relief to support foster and adoptive families.

Link to Article

Designed social media graphics for various films distributed by Sony Pictures, including Miracles from Heaven, Priceless, The Dropbox Film, and more.

Collaborated with a video production team to produce this photography-driven “Portrait of a Neighborhood” video.

Designed and built a new website, new branding, and custom photography for a local Homeowners Association to attract new neighbors and provide resources for current residents.

Project Brief

Edited "Courageous Living," ensuring its powerful message resonates with the reader.

Served as a board member for Women of Worth from 2016 to 2020. As the marketing representative on the board, I focused on promoting the organization’s mission to empower women by teaching them trade skills and sharing the gospel with children through Good News Dolls.